Course Overview

From creating a social media strategy to designing visually stunning content and analyzing your performance, you'll gain the skills and knowledge necessary to succeed in today's competitive digital landscape. Learn how to effectively use SMM for marketing purposes and achieve measurable results for your business.

  • Social Media Strategy
  • Content Creation
  • Social Media Advertising
  • Analytics and Reporting

Course Benefits

The benefits of a Social Media Marketing Course may include:

  • Increased Social Media Presence: By completing a social media marketing course, individuals and businesses can gain a deeper understanding of how to effectively use social media platforms to increase their visibility and reach their target audience.
  • Enhanced Marketing Strategies: A Social Media Marketing Course can provide practical guidance on developing and implementing effective marketing strategies that are tailored to specific business goals and objectives.
  • Improved Engagement with Customers: The course can teach individuals and businesses how to build and engage with their social media community, resulting in increased customer engagement and loyalty.
  • Higher Conversion Rates: Social media marketing courses may provide insights into effective advertising strategies, resulting in higher conversion rates and better return on investment (ROI).
  • Brand awareness: SMM helps businesses to increase their brand awareness by reaching a wider audience through social media platforms. This can lead to more visibility, more followers, and more engagement.

Overall, a Social Media Marketing Course can provide individuals and businesses with practical skills, knowledge, and insights to effectively leverage social media for marketing purposes, resulting in improved online presence, customer engagement, and business growth.

Course Modules

The modules of a typical Social Media Marketing Course may include:

  • This module explains the importance of Facebook as a social media platform and how businesses can use it to reach and interact with their target audiences.
  • Learn how to set up and use the Facebook Business Manager platform so you can easily manage a number of Facebook Pages, advertising accounts, and team collaborations.
  • Discover the step-by-step procedure for setting up Facebook Pages and Groups, establishing a strong online presence, and encouraging community involvement.
  • Using Facebook's robust features to boost sales and improve customer conversions, this session walks you through the process of creating and administering an e-commerce site.
  • Understanding the fundamentals of setting up and connecting your business account to Instagram can help you take advantage of the platform's emphasis on visual communication and reach a wider audience with interesting content
  • Gain skills in generating and optimising Facebook and Instagram advertising with advertising Manager, maximising your ad budget, and precisely targeting your target market to meet your marketing objectives. Facebook/Instagram Advertising and Ads Account (Creation and Optimisation).
  • Discover how to use WhatsApp as a marketing channel and explore several approaches to interact with clients, offer assistance, and increase conversion rates.
  • Learn the best practises for running and keeping up a solid presence on Facebook and Instagram, as well as how to create content, manage communities, and use engagement strategies to grow.
  • The foundational concepts of LinkedIn are covered in this session, including building a professional profile, adding important keywords to it, and setting up a corporate page to increase brand visibility and draw in new contacts and customers.
  • With the help of this module, businesses can use LinkedIn for lead generation and brand promotion by developing engaging content, utilising the platform's advertising features, utilising LinkedIn groups, and using analytics to track campaign performance.
  • This course provides participants with the knowledge and skills necessary to create engaging content for the YouTube platform. Topics covered in this course include video content planning, scriptwriting, filming techniques, video editing, and optimising videos for search engine visibility and audience engagement.
  • This module explores the significance of hashtags in social media marketing, covering the basics of hashtag research, choosing relevant and trending hashtags, incorporating them into social media posts, and monitoring hashtag performance, enabling businesses to effectively reach and engage their target audience.
  • This session covers several third-party social media management tools, describing their features and functionalities and showing how they may effectively manage multiple social media accounts, schedule posts, streamline social media workflows, and analyse performance indicators.
  • This module gives an overview of other well-known social media sites besides LinkedIn and YouTube, including Facebook, Twitter, Instagram, and Pinterest. It discusses their distinctive features, audience profiles, and best practises for utilising these sites to increase brand visibility and engage target audiences successfully.

Skills You Will Gain

  • Social Media Strategy Development
  • Content Creation
  • Social Media Advertising
  • Community Building and Engagement
  • Social Media Analytics
  • Advanced Social Media Techniques

Jobs You Can Apply For

  • Social Media Manager
  • Digital Marketing Specialist
  • Content Marketing Manager
  • Social Media Advertising Specialist
  • Digital Marketing Analyst


Future Connect Training will award certifications to participants who complete the training successfully in order to recognise their achievement and the knowledge they have acquired.


  • Social Media Marketing Certification
  • Social Media Advertising Certification
  • Content Marketing Certification
  • Digital Marketing Certification
  • Google Analytics Certification

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