Digital Marketing Course

Any marketing on a digital platform is referred to as digital marketing. Digital marketing might take place on your website, on social media, or email. Learning digital marketing has never been more enjoyable or simple, as our digital marketing training at Future Connect Training will assist you in increasing your sales, traffic, profitability, and brand awareness. Our SEO, Google P.P.C.P.P.C. Ads, Freelancing, and Social Media Marketing professionals will help you perfect your talents.

  • 4 Months
  • 40 Sessions
  • Advanced
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Course Overview

This course will teach you the fundamentals of digital marketing and cover subjects including types of digital marketing, social media marketing, on-page and off-page SEO, SEO & S.E.M.S.E.M., affiliate and automated marketing, P.P.C.P.P.C., PR, and more.

Marketing tactics have gone online since the internet became available, and now, Digital Marketing is setting trends in the commercial sector. Almost all businesses and brands have adapted to it and increased their worth; as a result, instilling in people a desire to study it. Enrol with us to take a Digital Marketing course online and receive a certificate.

Who needs this digital marketing course?

This course is appropriate for

  • Pre-launch business owners who aren't sure where to start
  • Owners of websites that are having difficulty getting visitors and earning money
  • Anyone wishing to beef up their resume with high-paying talents
  • Entrepreneurs in small businesses that wish to take control of their marketing
  • People are looking for work experience in the marketing field in the United Kingdom.

Course Modules

Marketing is a commercial process that must create a profit for farmers, transporters, merchants, processors, and others to stick and survive in business. As a result, the production-marketing chain must supply the correct items at the right time while making enough profit to stay in business.

Customers must be at the top priority of the marketing process; therefore, the marketer must identify consumers and learn what items they want and how they want to be served.

Marketing principles as we know them now initially appeared throughout the Industrial Revolution. This period included the late 18th and early 19th centuries. It was a time of enormous societal change, fueled by scientific and technological achievements.

Marketing will become more hyper-personalised, one-to-one, real-time, and data-driven. Marketing may transform into consumer advocacy, and the era of obtrusive, pointless, and irrelevant advertising will end.

Consumer buying behaviour of how people decide what they buy, want, need, or do with a product, service, or company. Understanding consumer behaviour is critical for anticipating how potential customers will receive new products or services.

Any organisation will find doing a market segmentation analysis and committing to a long-term market segmentation plan challenging and time-consuming.

The SEO course will take you through the whole market segmentation study process and show you how to segment customers in an effective and organised way.

In this SMM course, you will learn and practise concepts and approaches and deal with the most up-to-date thinking on price strategy evaluation and design.

After completing this training course, you will be able to assist in developing price plans for your services and products and those of your company.

A brand is a symbol that distinguishes your notion from other existing concepts, whatever that concept may be. It sends a message to customers about how to establish their expectations.

Branding is important for your business since it creates a lasting impression on buyers or customers and informs them about what to anticipate from your firm.

Your brand accurately reflects who you are as a company and how you want to be viewed. It's a technique to set yourself apart from the competition by stating what you have to offer, making you the superior option.

Product development is bringing a new product to market. Customer preferences, growing competition, and technology improvements may compel your organisation to engage in this process, or you may need to embrace a new opportunity.

Product life cycle refers to when a product is new to the market and when it is removed from the shelves. The four stages of a product's life cycle are introduction, growth, maturity, and decline.

A lifecycle marketing plan is a three-phase framework, Collect, Convert and Create. Each phase consists of three stages, including basic strategies and tactics that merge into a single, autonomous process.

Learn how to optimise your Facebook Page for engagement by setting it up and optimising it. Before you start marketing your Page, make sure it's active and interesting, so start publishing updates as soon as it's up and running.

In this module of our Beginner's Guide to Facebook Ads, we'll walk you through building your first ad campaign in Facebook Ads Manager. The Ads Manager is where you create and manage your ad campaigns.

The social media course will teach you how to create a Facebook business account. The lecture is designed for beginners and covers setting up and operating your Page. You'll see how quick and easy it is to create a page.

Before starting your company, you will get an email or notification that you may now use Facebook Shops. Businesses with a linked Facebook Page shop and an Instagram profile may be eligible for a dual-platform storefront.

Creator Studio has all of the tools you'll need to effectively post, monetise, monitor performance, and engage with your followers in one place. You'll learn to get the maximum of Creator Studio by taking these basic courses.

We'll walk you through every step of generating successful Facebook Traffic Ads that are laser-focused on your target consumer. In addition to our secret Facebook Traffic Ads tactics, we're also providing you with some powerful tools to help you enhance your marketing efforts across the board.

This training path focuses on the essentials of Facebook campaign reporting and analytics. The topics of reporting against corporate goals, instances of good measurement, and how to connect campaign insights to reporting are all discussed.

After completing our social media course, you will know how to utilise WhatsApp to increase your products and services sales. Our experts will show you how to properly set up your Whatsapp profile for your type of business, develop your contacts, boost your Whatsapp status views, and market on Whatsapp effectively.

If you're trying to enhance your professional Instagram skills, our courses are a great way to stay up to speed on Instagram's ever-changing updates and best practices.

We all understand the importance of Instagram marketing. The social media marketing training course will teach you how to create your first Instagram marketing campaign and use Instagram advertisements. You will be able to comprehend the process of developing Instagram advertising and gain a competitive advantage after finishing this course.

This training course will teach what Instagram is and what makes its network unique. You will learn how to use Instagram to build a following. Install Instagram and start using it right away.

Another large professional platform is LinkedIn. Designers may utilise LinkedIn to promote themselves, show off their work, and create a good first impression. Learn how to use LinkedIn to help your design company grow.

Learn how to utilise today's most powerful technologies to build, implement, and evaluate a profitable marketing strategy. With LinkedIn's professional network, you may quickly receive several tasks.

If you want to start from basics with your brand or channel, it is your training. Social media training is for anyone who wants to build their brand by making YouTube videos.

The social media course is for people who want to create video content but aren't interested in making a short film or a documentary. Students will learn how to make a YouTube video from start to finish, including picking the right equipment, production accessories, and editing and NLE software fundamentals.

It is a powerful marketing medium that uses email for advertising your company's products or services. It is both a form of direct and a sort of digital marketing. Incorporating it into your marketing automation efforts may assist make your consumers aware of your latest goods or offers.

Various marketing emails may also play a key part in your marketing strategy by generating leads, raising brand recognition, creating connections, and keeping consumers engaged between transactions.

It can help you remain in touch with your consumers. Consumers can check their email whenever it suits them. It might make them feel as if you are thinking about them. After you've sent out your email campaign, most email marketing solutions allow you to follow what occurs next. Delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates may all be tracked.

The email content is any message sent to a subscriber, customer, or prospect's inbox on a one-to-one basis or through a comprehensive email builder or automation platform. It will cover everything from weekly to monthly mailings to automated marketing and new product launches.

It may help you create a relationship with your audience while driving traffic to your blog, social media accounts, or wherever you want them to go. Using Mailchimp's campaign builder, you'll learn to choose the ideal email layouts for each letter. You may also segment your emails and target customers depending on their characteristics, guaranteeing that only the contents they wish to view are sent to them.

Google Ads is a paid ad network that comes within the pay-per-click (P.P.C.) marketing channel, in which you (the advertiser) pay per click or impression (C.P.M.) on an ad.

Google Ads is a strong tool for bringing qualified traffic or people looking for items and services similar to yours to your business. You can raise website traffic, get more phone calls, and increase in-store visits using Google Ads.

It is a platform where businesses can pay to have their websites appear at the top of a search results page for specific keywords. You'll learn how to create a Google AdWords account and run advertisements.

You'll make a Google Ads account and discover how to advertise on Google using Smart campaigns. The issue is that your competitors are likely to use the same search phrases and keywords as you. You need to understand how to create a Google Ads campaign, but you also need to know how to be different from the crowd.

You'll learn how to conduct successful Google Ads research from the ground up. We've got you covered, from conversion tracking to evaluating ad success based on various factors.

Setting up a website to measure conversions or tag visitors for remarketing is the most common AdWords implementation. You'll learn how to use Adwords integration tactics for targeting and remarketing.

In SEO analytics, you may make use of your marketing data. When determining where your website ranks for a keyword, you look at what people search for or the ranking positions of data on other websites.

You'll discover how KPIs help determines a company's strategic, financial, and operational achievements, especially compared to rivals in the same sector.

A competitive analysis aims to figure out where we are now compared to our rivals and help us build a plan that matches their level. You'll also learn about the 7 Dimensions of Marketing Analysis.

Skills You Will Gain

After finishing this Digital Marketing Course, students will have the following abilities.

  • Management of social media
  • Expert in Hashtags
  • Marketing on Instagram
  • Content Marketing on Facebook
  • Marketing on WhatsApp
  • Management of a brand
  • Creating Content
  • Monetisation
  • Expert in Marketing Management Tools
  • YouTube C.M.S. (Content Management System)
  • Expert in LinkedIn Management
  • Auditing for SEO
  • Keywords: preparation
  • Google Analytics is a tool that allows you to track
  • Keyword Planner by Google
  • Google Search Console is a tool that allows you to manage your
  • Backlinking
  • Marketing with Content
  • Marketing via email
  • Inbound marketing

Certifications

  • Certified S.M.O. Professional
  • Certified SEO Professional
  • Certified SMM Professional
  • C.P.D. Certificate
  • Work Experience

What will you learn?

  • Students will exhibit critical thinking by defining business challenges using available evidence, distinguishing fact from opinion, identifying underlying causes, and formulating and evaluating alternative solutions.
  • The student's leadership qualities will demonstrate the capacity to take the initiative, communicate objectives, develop consensus, adapt to change, and motivate team members to succeed.
  • Students should show their knowledge of new media technologies such as social media, mobile technology, online analytics, search engine optimisation, and viral marketing.
  • Students will exhibit a good knowledge of key business principles in the major areas of digital marketing, online technologies, new media, and management and how these disciplines are interwoven in the operation of a company.

Jobs You Can Apply For

  • Business Marketing Consultant
  • Marketer of Content
  • Manager of a Community
  • Strategist for Social Media
  • Manager of Social Media
  • Creative Design
  • Consultation on Social Media
  • Strategist for brands
  • Consultant in Business Marketing
  • Marketer of Content
  • SEO manager
  • Email Marketer
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