Course Overview

If you're launching an online business or you are looking to start a career in digital marketing. Future Connect Trainings is a leading institute in the UK that offers top-notch Digital Marketing courses. This course provides a professional and goal-oriented platform where you can become expert of digital marketing and gain hands-on experience in performing various digital marketing activities.

By mastering digital marketing skills, you will have access to a wide range of exciting job opportunities that offer higher salaries and a competitive edge in the job market. It is also a cost-effective way to learn and start your own creative venture.

This course is designed for
  • Entrepreneurs who are about to launch their businesses and need guidance on where to start.
  • Website owners who struggle with driving traffic and converting sales.
  • Individuals looking to enhance their resume with valuable and lucrative skills.
  • Small business owners who want to manage their marketing efforts.
  • Individuals seeking hands-on experience in a marketing environment located in the United Kingdom.

Benefits of Complete Digital Marketing Course

  • Broad knowledge of digital marketing: A comprehensive digital marketing course covers a wide range of topics, including SEO, social media marketing, email marketing, content marketing, PPC advertising, and more. This will provide you with a broad understanding of the different areas of digital marketing and how they work together.
  • Improved career prospects: Digital marketing is one of the fastest-growing industries in the world, and there is a high demand for skilled digital marketers. By taking a complete digital marketing course, you can acquire the skills and knowledge needed to pursue a career in this field.
  • Increased earning potential: With the growing demand for digital marketers, there is also an increase in earning potential in this field. A complete digital marketing course will equip you with the skills and knowledge needed to land high-paying jobs in the industry.
  • Flexibility: Digital marketing courses are often available online, allowing you to study at your own pace and in your own time. This makes it easier to balance your studies with other commitments such as work or family.
  • Practical skills: Digital marketing courses often include practical assignments and projects that allow you to apply what you have learned in real-world scenarios. This will help you develop practical skills that you can use in your career.

Overall, a complete digital marketing course can provide you with a valuable skill set that can help you pursue a successful career in the growing field of digital marketing.

Modules in Digital Marketing Course

The Digital Marketing Practical Training course comprises important modules that will provide students with hands-on experience in many areas of digital marketing. Participants develop skills in the following areas through hands-on training by working on genuine client scenarios.

  • This module will cover the theoretical side of marketing. The subjects covered in this module can be applied to any aspect of marketing, depending on the situation and the company for which you work. This theory was formerly taught in Post-Graduation (RQF level 7) courses. We chose some of the most important issues from a wide variety of ideas that may be applied in any of the employment categories in the future.
  • Topics to be covered:
  • What is Marketing?
  • History of Marketing
  • Future of Marketing
  • P's of Marketing
  • Consumer Behaviour
  • Market Segmentation
  • Pricing Strategies
  • What are Brands?
  • Why Do Brands Matter?
  • Developing New Products and Brands
  • Product Life Cycle
  • Marketing Lifecycle
  • Distribution Channel Overview
  • Promotion in Marketing
  • Marketing Ethics and Laws
  • In the analysis phase, we utilize various tools and data to answer key questions, shape marketing campaigns, and update strategies. This module covers marketing terminology, formulas for deriving ratios, and competitive analysis frameworks. It also includes the widely used tool, Google Analytics.
  • Topics to be covered:
  • Why Analysis Matter and Stakeholders
  • KPI’s
  • Competitive Analysis
  • 7 Dimensions of Marketing
  • Budgeting and Forecasting
  • Google Analytic
  • Google Tag Manager (Conversion tracking with Google Analytics & Google Ads)
  • This module offers one of the simplest channels to showcase content out in the world. The tools are easy to use and utilize minimum effort, offering both paid and unpaid options. In this course we focus on 2 aspects of social media B2C through Facebook Business Suite or Meta Business suite as it is now known as. Completing Facebook Business Suite helps us understand core social platform advertising and with one suite we can manage content for both Instagram and Facebook, along with WhatsApp Business Integrations and these platforms also have the highest market penetration in the U.K. market. For B2C we focus on LinkedIn marketing tools. Along with these 2 core social channels ad creation and management we also look at other social channels as an overview and understand hashtag management of social platforms.
  • Topics to be covered:
  • Facebook Overview
  • Facebook Business Manager
  • Facebook Pages and Groups Setup
  • Facebook E-Commerce Setup
  • Instagram Setup and Linking
  • Facebook/Instagram Advertising and Ads Account (Creation and Optimization)
  • WhatsApp Marketing Setup
  • Facebook, Instagram Management
  • LinkedIn Overview and Page Setup
  • LinkedIn Marketing
  • YouTube Overview and Channel Setup
  • YouTube Essentials
  • Hashtags Overview and Utilisation
  • Social Media Management
  • Other Social Media Platforms
  • S.E.O. stands for search engine optimization, which basically means increasing the rankings of a website’s pages on search engines (we focus on Google because of high market penetration). S.E.O. gives a company organic visibility and is one of the most integral processes in marketing. In this module students will learn essential S.E.O. tools along with tips, tricks, and strategies to go along with S.E.O. This module will also focus on S.E.O. for Ecommerce portals.
  • Topics to be covered:
  • What is S.E.O.
  • Why S.E.O. Matters?
  • Understanding How Search Engines Work
  • On Page S.E.O.
  • Off Page S.E.O.
  • Site Audit
  • Keywords Analysis and Generation
  • Search for Voice
  • Local S.E.O.
  • Images S.E.O.
  • Google Keywords Planner, Google Trends, Google Search Console
  • Google Business Profile Manager?
  • Google AdWords is one of the most commonly used tools to create ads on google maps, YouTube, google partners or even the most widely used search advertisements as well. In this topic we focus on YouTube advertisements as a medium of practicing out and cover all the necessary elements to create and optimize advertisements on Google Adverts. We also explore the tips and tricks to reduce the price of the campaigns.
  • Topics to be covered:
  • Google AdWords Overview
  • Google AdWords Account Setup
  • Google AdWords Ads Setup
  • Google AdWords Campaign
  • Analysis and Optimisation Google AdWords
  • Integration and Tracking Keywords Analysis
  • Email marketing is one of the most efficient ways of generating return on investments in any marketing campaigns provided one has good data of customer lists. This method also keeps the audience engaged and drives long run conversions. This module focuses on utilizing MailChimp, one of the most widely used marketing tools available, to create and run email campaigns or automations.
  • Topics to be covered:
  • Email Marketing Overview
  • Why Email Marketing Matters
  • Email Content Email Marketing through Mailchimp Email
  • Automation Generating
  • Customer lists best practices
Add On Modules

The add-on modules offered will offer students valuable insights into the existing marketing industry, enhancing their knowledge in various areas. While these modules can be learned independently, we strongly recommend students to add them to their selected marketing training for a comprehensive learning experience. Some of these modules may already be included in certain marketing training packages.

  • This add-on module aims to educate students on the fundamentals of data management and automation using CRM, with Zoho CRM as a demonstration tool. It seamlessly complements other marketing modules, particularly those centered around ad creation and email marketing automations. The module is designed to provide students with a solid understanding of how CRM relates to various marketing activities.
  • Topics to be covered:
  • CRM Overview
  • Configuring Zoho CRM Modules
  • Understanding Important Modules and Process Flows
  • CRM Automations and Workflow
  • Web Forms Setup
  • Social Media Integration
  • This module focuses on teaching students the very basics of website development through 0 coding, using WordPress. After completion of this module students will be able to create their own portfolio, C.V. or even set up their own ecommerce portal. The topics covered in this add-on module are directly in line with other marketing modules and students should definitely add this to their skillset, whether independently or with other digital marketing modules.
  • Topics to be covered:
  • Understanding Website Fundamentals
  • WordPress Account Creation
  • Setting up WordPress Pages and Posts
  • Customisation of Website
  • Plugins for Marketing
  • WooCommerce Integration for Ecommerce
  • MailChimp Integration
  • As a digital marketer or a project manager our students will be working in teams, where tasks might be assigned to them or they will be assigning tasks to members like graphic designers or content marketers. To handle multiple projects or clients at one time, having knowledge of project management tools is a must to succeed efficiently.
  • Topics to be covered:
  • PowerPoint Essentials
  • Project Management Methodologies (Agile, Scrum, Kanban, PMBOK, Waterfall)
  • Project Proposal Document Preparation
  • Project Management Tools
  • This add-on module covers the essential understanding of graphic designing. Utilizing creative graphics in the advertisement could drive better results in the campaigns, therefore having a slight understanding of graphic design will help students in accomplishing day to day tasks later down the line in their job.
  • Topics to be covered:
  • Understanding How Graphics Work on the Screen
  • Raster vs Vector Graphics
  • Common Graphic Resolutions and Ratios
  • Composition and Colour scheme Best Practices
  • Canva Software Overview Video
  • Editing Basic Overview and Software Demo

Skills You Will Gain

Upon completion of this Digital Marketing Course training course, you will develop the following skills:

  • Social Media Management
  • Hashtag Expert
  • Instagram Marketing
  • Facebook Content Marketing
  • WhatsApp Marketing
  • Brand Management
  • Content Creation
  • Monetization
  • Marketing Management Tools Expert
  • YouTube CMS
  • LinkedIn Management Expert
  • SEO Auditing
  • Keywords Planning
  • Google Analytics
  • Google Keywords Planner
  • Google Search Console
  • Backlinking
  • Content Marketing
  • Email Marketing
  • Inbound Marketing

Jobs You Can Apply For

  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Manager
  • Email Marketing Specialist
  • Content Marketing Manager
  • PPC Specialist
  • Web Analytics Specialist


Future Connect is pleased to award certificates to students who complete our Digital Marketing Course successfully to honor their accomplishments. Our credentials are quite valuable in the market and serve as proof of your knowledge, abilities, and expertise in the area of digital marketing.


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